Article - create, read and promote RSS (Really Simple Syndication)

by Mathew Petrenko

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RSS?



RSS = Rich Site Summary. RSS is a format for delivering regularly changing web content. In fact, RSS feeds are XML files containing data according to the RSS specification, and usually located on a website. Webmaster create an RSS feed file containing descriptions and headlines of specific information. RSS as introduced by Netscape Inc. In 1999 then later abandoned in 2002 stood for 'Rich Site Summary'. RSS formats are specified using Extensible Markup Language, a generic specification for the creation of data formats. Moreover, Really Simple Syndication is a free and easy way to promote website. As soon as an RSS feed appears in the Internet, any connected computer can access it.







What do I need to do to read an RSS Feed?



RSS reader or Newsfeed aggregator software allow you to grab the RSS feeds from various sites and display them for you to read. Now, there are a lot of such programs, both commercial and free. For beginners, web-based readers are recommended since they are usually very user-friendly. Newsfeed aggreagators are set up to periodically check for new episodes in the RSS feeds you are subscribed to, commonly once every week. Many people read several thousand RSS files.



RSS news readers:



Yeahreader



Yeahreader



NewsCrawler



FeedReader







How to create RSS



If you would like to create RSS, you can use special online services or desktop applications. Since any RSS feed is a specially formatted XML file, it can be edited with any XML creator. Many tools can make RSS files in the WYSIWYG mode. If you just wish to make a single channel and do not need to update or edit the channelRSS-file you can use an online RSS creation tool. There are several tools for making RSS widely available on the Internet.



RSS feed creation software:



1. RSS creator.



2. Web-vigour RSS feeds creator.



3. RSS builder.



When your feed is created, the RSS feed has to be promoted. Right way in promoting your newsfeed is submiting it to FeedDirectories. The following websites allowing you to add RSS channels:



- Blog Links.



- Technorati.



- YeahReader RSS directory.



- Unclefeed.



- Unclefeed.



- Technorati.



- YeahReader RSS directory.



- Unclefeed.



As you know, submitting your RSS channels is very important for feed popularity and your website SEO.







Useful tips



1. After you create an RSS, do not forget to add a parser - it is a script that will convert RSS to HTML. You can try Feed2HTML.



2. Unique content increases the rating of your RSS in SE.



3. You should link to the RSS channel from the tag of the HTML page.


Elena Dmitrieva - author of a series of articles and reviews related to podcasting, RSS, marketing and programming (see the how to create an rss feeds tutorial and RSS creator 2. 0).



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Making the Most of Seo?

by Debbie Everson

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You’re a marketing manager with a vested interest in a solid SEO campaign. SEO is not rocket science, but it is a form of combat (albeit “marketing combat,” which is far more tame than “actual combat”). Continuing with this metaphor of “SEO as battle,” let’s scan the terrain for some SEO landmines you might encounter – as well as the keys to disarming those landmines.



SEO LANDMINE #1 – Selecting the wrong keyphrases to optimize



WHAT CAN GO WRONG:



• If you choose very popular keywords, you’ll have to spend a TON of money and time to get high rankings in the big search engines.



• If you choose overly-generic keywords, you run the risk of generating “non-pre-qualified” visitors to your site – that is, visitors who aren’t likely to take action.



• If you choose oddball keywords, you likely won’t generate much, if any, relevant traffic.



HOW TO DEFUSE THE LANDMINE:



• Battle-test your keywords.



• Stay specific and focused on your “industry niche.”



• Explore the searching habits of your customers.





SEO LANDMINE #2 – Linking your site to poor or banned sites (or no sites at all)



WHAT CAN GO WRONG:



• If you buy links from a “link farm” to enhance your site’s visibility, and it turns out those links are bad, the search engines can penalize you by dropping your site.



• If you fail to link to other sites, the web spiders will consider your site an “outlier,” and you’ll have a harder time crawling to the top of the rankings.



HOW TO DEFUSE THE LANDMINE:



• Develop relationships with webmasters of “linkworthy” sites to get connected.



• Make your site/content engaging, so other relevant sites will want to link to you.



• Keep your site updated and regularly prune bad or dead links.



SEO LANDMINE #3 – Poor content or a lack of good content



WHAT CAN GO WRONG:



• Non-specific content (or content plagiarized from other sites) will get you ignored or penalized by the search engines



• A website that doesn’t get into specifics will not be able to “close” even pre-qualified leads



HOW TO DEFUSE THE LANDMINE:



• Develop original, “your-business-specific” content that’s relevant and factually correct.



• Placement of the content in your site is key. Remember aesthetics! Make your site easy to navigate. Make your content accessible.



For more on what to do (and what not to do) to explode onto the scene with your SEO, contact SearchMar.com, one of the San Francisco Bay’s most trusted SEO experts.


Debbie Everson, CEO SearchMar, Inc. - SearchMar is the leading provider of search engine optimization & marketing services, with customers of all types and sizes. Learn more at http://www.searchmar.com or call 1-866-885-6263.



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5 Steps to Planning Your Podcast

by Sarah Rourke

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Planning is an essential part of the podcasting process. By knowing what you are going to say and preparing any other resources you want to include you can save yourself time, effort and frustration when you sit down to create your podcast. Laying the groundwork saves you getting into a pickle and ensures a smooth recording without the bumpy ride!

Follow the 5 steps below every time you record so you'll spend less time feeling frustrated and more time perfecting your fantastic business podcast.

Step 1 - Email participants and permission requests in advance.

You've decided to make a show about business owners where you want to interview people and use clips from other people's podcasts. If you want to record your show at the end of the week, really think about gathering permissions at the start of the week or else you might just come unstuck.

People are busy and their time is precious. Try to think ahead about who you would like to invite on to your show and get their permission way before you sit down to record. Always have back-up ideas too, just in case you just can't get to people in time.

Step 2 - Choose clips and interviewees before writing the scripts/planning your links.

If you want to use parts of the interviews or even pieces from other people's shows, it's always wise to know which clips you'll use before you write your notes or script. This means you can then write the script in a way that introduces what participants are going to say or you could comment on what they've said at the end of the clip.

Step 3 - Have a script.

Lots of would-be podcasters feel 100% confident that they know what they're going to say and intend to have a slick, fluff-free delivery. Well, you know what they say about the best laid plans of mice and men? It's a really good idea to have a script of some description so that your points follow a rational and well thought out process and your listeners get maximum value out of your podcast. You don't have to write a detailed script and then reel it off word for word if you think this will make you sound wooden (most non-professional broadcasters would have difficulty making it sound otherwise), it's more about knowing what you're going to say, knowing how your points are going to pan out and, if you have guests, having a few notes about them and the kind of questions you could ask them.

Imagine the pain of starting to introduce a guest and then completely forgetting their name. Having a script or some notes will prevent this from happening and make you feel relaxed, much in the way flash cards help you stay focussed during presentations.

Step 4 - Prepare yourself.

This may sound like an obvious preparation step but it's one that many neglect. Imagine getting up in the morning and everyone is out of the house; there's nobody to talk to. You go into your office or studio and switch your mic on, ready to record your podcast. You clear your throat a little and then start. How do you sound ? A bit like a zombie from Night of the Living Dead? So, what to do instead? Have a chat to the cat or sing in the shower to get the vocal chords loosened up and work the body out by carrying out some breathing and stretching exercises. Have a warm drink (but avoid milk as it clogs up the sinuses) and, last but not least, put a dab of lip balm on your lips (yes, it's so that they move smoothly over one another when you speak, reducing any unwanted noises).

Step 4 - Prepare your environment.

An essential element in making sure your podcast runs smoothly is to prepare your environment as well as you can. Turn off any phones that might disturb you, 'dampen' your room as much as you can (I know of someone who records under the desk with a blanket draped over it), make sure you have everything you need.

If possible, try not to time your recording to coincide your with the time the cats need feeding or your spouse will be home. Take care to ensure you will have as much peace as possible.

Sticking to these 5 pointers will really help you get your voice heard by the right people with the minimum of fuss and pain.

For help with creating podcasts and other audio resources go to http://www.audiopodartist.com/
Audio Pod Artist - get your voice into their heads.



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Is it Too Late to Make Money Online?

by IC

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Earning great capital through online ventures is not an impossible task, many may lead you to believe it is depending on the niche you are pursuing but the fact is that there is a market for every niche and with the power of the internet you can tap on such markets globally. The first thing you will need in order to succeed is to have an idea of the type of business venture you want to develop, make sure to do an in-depth research about similar businesses and come up with a unique idea, this will give you a competitive advantage regardless of how late you enter the online market.

Technical Knowledge:
Before you jump to any conclusions or try to execute a marketing strategy you will have to lean about the technologies which will make your work a lot easier such as PHP, MySQL, Java, stats and tracking systems, content management systems (CMS), as well as frequently used tools: Dreamweaver, Photoshop, PPC software, backlinks analysis software, keyword research tools, etc. The more you know about these tools the better you will perform.

Networking:
Expanding your group of online friends will give you a great advantage because you are now able to ask questions and get fast answers from people who have been working in your particular niche for quite some time; this can improve your productivity and you can find valuable help.

Learn about SEO/SEM:
Acquiring proper knowledge of search engine optimization (SEO) and search engine marketing (SEM) is critical if you want succeed on the web, this is a very complex topic so it is recommended you read books about it (sold on the web) and ask around things you don't know on webmaster forums.

Make your own Experiments:
There is nothing better than to build your own sites and test your marketing strategies. Depending on the niche you are working on there will be a lot of misinformation thrown around by other webmasters and entrepreneurs to keep you from growing in this field, so building and testing will always be the best way to find out what works and what doesn't.

And finally try to grow your business by building several traffic streams, this way you will have a diversified online portfolio which will protect you from significant loses in case one stream fails. Remember to do extensive research before you invest in any opportunity which may sound "too good to be true" because the internet is also a useful portal for those who want to make a quick buck out of other people's dreams.



Learn more about internet marketing techniques which will help you develop your online business. Get tips about protecting your data and ID theft protection, visit us today!


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How To Buy Authentic Tiffany Silver Jewelry On Ebay

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There is nothing more understated and elegant which screams chic than sterling silver jewelry from Tiffany & Co. The Styles & quality of this silver jewellry is universally recognized, but never equaled. Many unscrupulous jewelry makers have tried to copy their designs, but, have almost always fallen short.

At Tiffany & Co., you pay a huge premium for their unsurpassed reputation and Quality. However, you can find great deals on authentic Tiffany silver necklaces, bracelets, an other items on eBay. In rare instances, you may see an item being sold as new if for instance, the seller is stating it is a recent gift or purchase which was never worn. You can expect a small discount from retail. Most items you will see are used. However, these used items are a great place to catch a bargain.

Whether bidding on a newer item, such as a Return To Tiffany & Co. silver necklace or used, vintage Tiffany & Co. silver ring, make sure it is authentic. To help you be a more informed consumer, and get the most out of your jewelry purchase, I would like to offer you these tips on how to ensure you are buying an authentic piece of silver jewelry.

Lobster Clasps

On Tiffany & Co silver link bracelets, the clasp is referred to as a lobster claw clasp because of its shape. This clasp is beefy and thick and along with other Tiffany & Co. clasps, it has .925 stamped on its base. On fake items, the clasp is cheap looking and made from thin, stamped metal.

Bracelet and Necklace Links

The sterling silver links on an authentic item are solid and soldered smooth. On fake items, the links are pinched together and have uneven gaps. Link bracelets and necklaces come in only one size and can only be sized by a Tiffany jeweler. If a seller offers you different sizes, you are probably buying a fake.

Silver Quality

All of the Tiffany & Co. silver jewelry is .925 sterling. It is solid, and not silver plate. Fake silver is plated with rhodium, is very shiny and lacks the luster of sterling silver. Also, many of the fake items have been manufactured with steel and therefore, will be magnetic.

Quantity Available & Price

Be very wary of a seller selling multiple identical items. This is a definite sign item is fake since authentic items are hand made and few in number. Also, if a seller states they received items from a wholesaler, they are lying to you. Tiffany & Co. does not distribute their items through wholesalers. Tiffany & Co, never has sales.

If there is a Buy-It-Now price on the item, as a general rule, be wary of any item priced less than one third of the retail price. In regards to auctions, it is very common for authentic items to be sold at starting prices of $1.00.

Communication with Seller

Do not be afraid to ask the seller questions about the item for sale. If seller does not respond, or seems evasive, find another seller. Also, avoid a seller who has chosen to hide their feedback since you can find out a lot by reading feedback from other buyers.

Remember, if it sounds too good to be true, it probably is. If you take your time and do your homework, you will ensure your purchase decision is a wise choice. Now go out there and start shopping!!!


If you found this article helpful, please stop by my website and search for that unique and chic Tiffany & Co. silver necklace or Tiffany Silver Bracelet you always dreamed of. Tiffany Silver Auctions



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