How To Use Pay-Per-Click To Explode Your Website Traffic

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by WDG

I want to talk to you about pay per click and why you need to be doing pay per click to get traffic with Google Adwords.

First, it's very, very quick. You can be up and running with a pay per click account with Google and have your ads sending traffic to your site within about 20 minutes to half an hour, so it's very, very quick.

And it can be cost effective if done correctly. So it is definitely something that you need to consider.

Now the biggest problem that I come across is people wasting a lot of money on pay per click. They get in touch with me and say, "I've done pay per click. It's cost me an absolute fortune. I haven't made a single sale but I've spent several hundred dollars on pay per click."

The reason that's happened is because they don't know how to create ads properly. So let me just give you a very quick introduction.

So how do you write ads that attract clicks? Good question.

One of the best things you can do is to understand that managing your PPC campaign is a step by step process, with each step designed to accomplish a specific objective, and with all steps linked, leading your prospect from the start (where they search for the keywords your bidding on) to the end (where they 'convert' either into buyers or leads or subscribers).

Writing ads then is just one step of this process.

You need to remember that even in a low-competition market, your ads are under pressure to perform.(that is, your clicks must also convert), or otherwise they will end up costing you money. Because of this you should always write ads with two things in mind:

-The ad must persuade the prospect that the page this ad points to will hold the answer to what they are looking for.

-The landing page must deliver on what the ad promises.

In addition, you also have to ensure that only those people you are targeting will click on your ad.

Here are a few guidelines for writing your ad.

Identify what you are selling. Make sure you have a clear idea of what you are selling and how that will tie in with your ad.

Narrow down your target market. Understand who you are selling to. Use focused keywords to help you create a targeted ad. Focus on subtopics rather than ads for the general keyword.

Write to persuade – this is sales writing in a very small space. Sales writing boils down to a simple principle, convincing the reader to take immediate action on what you want them to do(sign up to a list, buy a product, etc.).

To do this right you have to first attract their attention (headline), convey the most powerful benefit (first line) and provide a logical justification for taking that action through your most powerful feature(your second line).

As an entrepreneur, your income will always be a function of traffic.

Traffic is important! It's the lifeblood that runs and determines the success of any business.

With Google Adwords, you have the ability to reach your target market instantly, and get them to make a decision on your product/service.

Adwords is a vast topic and can be a course all on it's own. But if you follow these simple guidelines, you'll have a huge advantage of people that don't.

You can get "Laser Targeted Traffic To Your Website...In Only 5 Days!" a free 5-part mini course here: http://www.SecretTrafficFormula.com

Don't forget to download Indocquent's free social bookmark utility at http://www.indocquent.com/social_bookmark/social_bookmark_landingpage.html.

Extremely Cheap Web Design With Free Web Hosting

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by blueboy

You have decided that the time has come when your small business should have an internet presence, after all it is 2008. You want a top quality professional looking website however have tight financial constraints which you are determined to keep to. You are therefore on the lookout for a person or company who is happy and able to design a site for a very small fee, but how do you find such an individual who would be happy to offer this type of service?

To answer this question we have to first all realise that we, the consumer, is in a very strong position. Why is this? Well basically because the website design industry is an ultra competitive one, this essentially means that there are likely to people out there who would be more than happy to take your money however small the amount might be. This might seem a little harsh but this is business. A golden rule of any business is to keep costs to a minimum.

By searching on a search engine like Google for the keywords of cheap freelance web designer, student web designer, or very cheap web designer in the UK, is sure to help you to locate such a person who could help you with your project.

I personally go one step further by also asking to have a package of web design with free web hosting. Web hosting is a cost that really annoys me, I would rather spend the money on other areas of my business. The majority of web designers will have their own web hosting on a reseller basis and therefore are normally happy to accept this form of deal.

Steve Hill is a webmaster from Birmingham, he has interests in a number of websites including: stuttering cheaper line rental stuttering therapy

Don't forget to download Indocquent's free social bookmark utility at http://www.indocquent.com/social_bookmark/social_bookmark_landingpage.html.