Finding Your Advertising Style

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by Lynne Saarte

As a business owner, you likely have a love-hate relationship with advertising. While you certainly recognize its importance in growing your business, you would likely rather spend your time and money focusing on the aspects of your business that you enjoy much more, such as interacting with your clients. One way to make advertising less of a chore and more enjoyable for you as a business owner is to find your advertising style.

Change the way you approach advertising

Think of your advertising efforts as a sales job. You are trying to "sell" those who view your ads on your product or service. All good salespeople know that finding their unique sales style is essential to success, and this is no different in the world of advertising.

Devise a strategy

So how do you find your advertising style? First, you need to take some time to watch those who have succeeded. Figure out what type of advertising you are going to be doing, such as poster printing, brochure printing, or radio advertising, and then take the time to look at the ads of other businesses. What about those ads seems to work? What seems to not work? Collect as much information as you can about the ads of others.

Once you have your information, pick and choose what you like. Some advertising strategies that are quite effective will not be a good fit for you or your business. Discard those things that will not work, and hang on to those things that do work. Soon you will have an advertising strategy that will fit your personality and your business.

Put it to work

Now that you have your advertising style in mind, it is time to create your ad. You have knowledge about your style and what does and does not work in the world of advertising. Use that knowledge to help you create a winning ad.

Do not be afraid to ask for help

Remember, we never stop learning. A wise man once said the only brain that is not learning is one that is dead. After creating your first advertising campaign, continue collecting information about effective ads. Keep a file of the ideas you receive, and refer to it when the time comes to create a new ad campaign. Always be willing to tweak your existing ads so that they fit your style better and are more effective marketing tools.

Do you know someone who is an effective business owner or salesperson? Do not be afraid to ask them questions. Find out what they did that worked, and add that to your list of potential ideas for future advertising campaigns. Of course, you will want to return the favor by answering questions to other young business owners when your business starts to experience great success.

Remember, your style is not going to copy someone else exactly. You will take the traits and strategies used by successful business owners and find those that work for you. You will then create your own unique advertising style that is not a carbon copy of another business owner. After all, you and your business are unique, so your ads should be unique as well.

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