Importance of Blogs in Online Marketing

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by nathfiset

Blogs are great tools every online marketer can use to drive traffic to a website. While many think that blogs are the "lesser" form of websites, the truth is, blogs are actually more effective than websites in some cases. This is because blogs provide a more personalized feel to the visitors by enabling them to connect with the blog owner, add comments, subscribe to RSS, and trackbacks. Blogs are not really that different from websites although they provide visitors with greater access to connect with the owner and other visitors to the blog.



So it is apparent that optimizing your blog should form a large part of your online promotion. If you optimize a particular document and it gets indexed and then ranked by the search engines, then this is search engine marketing. Online marketers need to be aware that blogs should be used as an important part of the overall marketing mix for an online business.



Blog software should be used to easily manage the different kinds of content available on the website including the archive newsletters, the online media room, the frequently asked questions, and product updates. These factors can contribute a lot to the search engine rankings. Take note that these tips apply both to regular search engines as well as the specialized blog engines. These applications in your blog can increase your credibility and improve communications with your site visitors as well.



However, as an online marketer, you must not think that blogs are the easy way to promote because sure, it has its advantages, but it requires constant work as well. Working smart is particularly essential when you are optimizing your blog because you have to deal with other competitors as well. Of course though, it is a given for you to find the right keyword in which to optimize your blog for. As you see, this is actually very similar to website optimization.



There are many benefits that an online marketer can derive when he has a blog including:



1. Having a highly structured content – because blog software has the category feature which allows the categorization of content according to its themes. This feature makes blogs easier to algorithmically classify everything that is written. You are also making it easier for the search engine to understand what your site is all about so you will have a better chance of ranking well on those topics.

2. Search engines can crawl URLs – because most blog software has an uncomplicated blog structure, it is easy for search engines to crawl its content.

3. Internal links – blogs that have product and service information can create deep links to the information or the purchase page deep into the website. This can prove to be beneficial for long the long tail phrases.

4. Inbound link attractor – blogs can link freely to any other blog. They have more freedom compared to websites. In addition, blogs are a great source of posts related to social news and social media. Take note that audio, video, and text can easily be integrated into the blog because it is supported by the blog syndication.

5. RSS – the links to feed URLs which uses the blog's domain can assist in building up link popularity especially when the RSS is cited or syndicated by other blogs. Links can sent in more traffic as well.

6. Fresh content – most blog owners update their blogs more often compared to their sites. Because of this, the fresh content that regularly churned out will be rewarded by repeat visits; search engines will also crawl the blog more frequently.

7. Active community – there are trackback and comment features in the blog software so visitors can freely interact with each other. An active community can likewise create citations from other related sites which search engines will reward through higher rankings.

8. Non-search engine traffic – more than the traffic you will get from search engines, probably the best thing that online marketers can take advantage of in blogs is the ability to get traffic from links and RSS.



Blogs is definitely an essential part of online marketing. It is no wonder then that internet marketers often use blogs as a tool to attract visitors and develop a loyal following. Take note though that the recommendations provided here may be subject to changes because online rules are ever changing.

For more information on internet marketing for beginners please visit: http://www.thebiginternetmarketinggame.com/blog.html http://www.thebiginternetmarketinggame.com http://www.drnathaliefiset.com

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