Role of keywords in SEO!

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by Vats alok

Keywords of any website are the creditors who fetch the visitors to the site from the search engines. Proper uses of keywords have major impact in search engine ranking of the site. Keyword tags are more responsible for drawing visitors than designing of the site. Keyword research is the foundation to a successful SEO campaign.

Sometimes the beginners don't take the importance of keywords seriously and take the task of keyword research easy. But keyword research is a significant as well as daunting task. Although free tools are available for keyword research but they are useless without one's own efforts. They give only estimated scenario of possible keywords. To filter the best keywords for the website from the pool is a tedious task. Only an expert can make his effort for this task considering website condition, age of that site, easy ranking possibilities, market catching chances etc.

Choosing appropriate Keywords needs experience and tact. Putting the right keywords may not show instant results but give their values in long term. Unplanned keywords results in poor ranking and hence an unsuccessful attempt of the identity of your website on internet. Funds used for keyword research are actually an investment not expenditure.

Three main factors must be considered for an efficient keyword research is:

1. Keyword length: Many times unnecessary long key phrases used for the keywords are proved to be useless. Fake SEO people or those having poor knowledge of SEO makes this type of flaws to rank the site. But it doesn't help them. The keywords should be concise and opt for the website. It is advised a combination of 2-4 words only as a keyword tag. Though exceptions are there but it gives almost 100 per cent result for any site.

2. Search Volume per day: The daily visit of enormous visitors on the site is said to be search volume per day. It is recommended a medium search volume is better to provide its market value. Hence a medium search volume gained keywords should be selected to promote the website.

A keywords fetching heavy visitor on the site will define the total business market and will be different from original searches done by the surfers. And the keywords which are unable to increase the search volume to a satisfactory amount will not be effective to any business. Hence the keywords should be such that which can make a balance between these two extremes.

3. Competitiveness of keywords: This factor is also essential in Search Engine Optimization (SEO) for higher rankings in search results.

In spite of proper length and search volume there can be a different kind of competition for the keywords. Competition of the keyword is need to calculate properly as well. Less competitive key phrases with same search volume are advised for higher gains in market.

Hence the medium length keywords with proper search volume and with less competitive key phrases which will produce maximum web traffic and raise the rank in search results.

To conclude, Keywords plays a major role in web traffic and to raise the position of the website in the search results. It needs a continuous monitoring for an effective SEO and to go ahead a step on your competitors.

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Author Alok Vats is associated with many SEO activities at AN Info Solutions. They deal with Search Engine Optimization and web design activities.